Personal SWOT Analysis

personal-growth-swot-analysis-strength-weakness-opportunity-threatHarvard Business School professors, George Albert Smith Jr and C Roland Christiensen developed the first incarnation of the SWOT Analysis in the fifties and later, Stanford University’s Albert Humphrey adapted it for use in organizational strategy.

This tool is as effective today as it was then and is an excellent way to establish your baseline prior to entering a potential business venture.

Using this analysis you determine what are your Strengths, Weaknesses, Opportunities and Threats.

This same system can be adapted to evaluate your innate abilities and challenges.

To create a Personal SWOT Analysis, simply title each of 4 pages with Strength, Weakness, Opportunity and Threat.


STRENGTH

Always start from a position of strength. So list all the strengths tat you possess, personally and professionally. Think about answering questions, like, what are the things that you do well? What unique personal resources can you call up? And, what do others see as your strengths?

No need to hurry, here; review and re-review adding any attributes, skills or gifts that you may have missed. Most people are amazed at what they have accumulated over the years in their personal escrow. Bask in the glow before continuing…

WEAKNESS

Understanding our weaknesses is so empowering. On this list you note the things that are difficult for you, that you admire in others and which you possessed yourself or activities that you’d rather not participate in.

Think about asking yourself, in what areas could I improve? Where comes easier to others than me? How do others see as my weaknesses?

This is an excellent opportunity to review skills that you need to be aware of either opportunity to gain the knowledge or skills for yourself or alternatively seek resources for outsourcing.

OPPORTUNITY

We are all surrounded by a myriad of opportunities for personal growth. You may be aware of some that are immediately within your grasp, others you may need to begin to look for.

List the opportunities that come to mind regarding personal growth or expansion at home, at work or in relationships within your circle of influence. Maybe consider taking steps to grow your audience.

Keeping a keen eye for opportunities to share, care and grow will keep you on the leading edge of your life’s journey in style.

Ask questions, be curious; about life, what are other people doing that you look up to, competitors, or associates in your field. You may uncover other opportunities by being more aware.

Thoughtful, metered Googling and social media excursions can help keep you abreast of opportunities, but you must stay in control. Don’t let these tools become your weakness.

THREAT

What are the roadblocks that appear to be in your way? What stands between you and what you desire? What are the challenges that you face?

BY clearly defining the threats to your success, it is easier to map out a route to circumvent the threats that may turn out to be opportunities for personal growth.

In the event that you decide that becoming an expert in the thing that may be blocking you is not congruent with the person that you are… No problem. It’s an opportunity to outsource; find, hire or trade services with someone who would love to handle this for you.


Using this personal SWOT Analysis will help you grasp what assets you possess (many we take for granted), and what your shortcomings might be (many are exaggerated and easily overcome) and having it in black-and-white will help you chart your journey to unbridled success.

Excerpt from Success Attributes © 2008 David M Masters used by permission.

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